Salomon, a leading brand in the sports industry, launched the DRX campaign to promote its new DRX DEFY footwear line. The goal was to bring this campaign to life within retail environments by creating impactful window displays and immersive product presentations. The challenge was to translate the campaign’s strong visual identity into a physical space, while enhancing the in-store customer experience.

The objective was to adapt the core DRX visuals across various retail touchpoints with consistency and impact. This included designing bold signage and displays that highlighted the technical features of the DRX shoes.

The campaign also aimed to create an immersive environment that would engage customers, strengthen brand positioning, and support sales through clearer product storytelling.

The campaign’s retail execution delivered visually striking windows and dynamic product zones that echoed the campaign’s creative intent. Each element was carefully designed to support customer understanding of the footwear’s performance features. The result was a cohesive in-store experience that blended storytelling and functionality, reinforcing Salomon’s identity and product expertise.