As part of the Design Brief Challenge, I developed a fictional branding project for Friteur, a Belgian takeaway fries shop. The goal was to create a full visual identity within one week, blending tradition with a modern twist to reflect the essence of a local, authentic food spot. The aim was to design a full brand identity, including a logo inspired by Belgian craft and heritage, a clean, well-structured menu, and a graphic universe rooted in the retro visuals of traditional fry shops.

A deep green and cream color palette combined with stylized illustrations helped reinforce the warm, familiar, and slightly nostalgic tone of the brand.The outcome is a timeless visual identity that aligns with contemporary branding trends in the food sector. The final assets give Friteur a distinct personality authentic yet modern perfectly capturing the spirit of a classic Belgian friterie in a fresh and playful way.